AI Photo Booth Experience
2026 Johnstone Supply Trade Show
How DiversiTech Created a Standout Trade Show Activation at Johnstone Supply 2026
When it comes to standing out at a crowded trade show, grabbing attention fast is everything.
At the 2026 Johnstone Supply Spring Sales Meeting & Trade Show in Fort Worth, Texas, DiversiTech used an immersive AI photo booth for trade shows to capture attention and create one of the most talked-about experiences at the event. As one of the HVAC industry’s premier annual gatherings, Johnstone Supply brings together contractors, distributors, manufacturers, and industry professionals from across the country to discover new products and innovations.
Positioned in the high-traffic lobby and entryway of the trade show floor at the Fort Worth Convention Center, DiversiTech’s activation captured attention as attendees entered and exited the show floor throughout the day.
The result? Hundreds of interactions, increased brand awareness, and a memorable experience attendees wanted to share.
How DiversiTech Stopped Attendees in Their Tracks at Johnstone Supply 2026
Trade shows are noisy.
Every exhibitor is competing for attention. Booths are filled with giveaways, product demos, and sales reps trying to start conversations.
DiversiTech took a different approach.
Instead of relying on traditional swag or passive displays, they created an interactive branded experience that attendees were naturally drawn toward.
The activation was strategically placed in the lobby and entry area, making it impossible to miss. As attendees flowed in and out of the trade show floor, they saw lines forming, people laughing, and branded AI-generated images being shared in real time.
That kind of social proof creates momentum fast.
Once people saw others participating, curiosity kicked in and traffic grew throughout the day.
The Goal: Increase Brand Awareness and Foot Traffic
DiversiTech’s primary goals for this activation were simple:
- Increase brand awareness
- Drive foot traffic
- Create memorable interactions with attendees
At a large-scale industry event like Johnstone Supply, getting noticed can be difficult, especially among hundreds of exhibitors.
The challenge was to create an experience that would:
- Stop attendees in their tracks
- Encourage participation
- Keep DiversiTech top-of-mind after the event
- Extend brand reach beyond the trade show floor through social sharing
The AI photo booth for trade shows was the solution that was fully customized and designed specifically around engagement and shareability.
The AI Photo Booth Experience
Custom Branding Everywhere
Instant Sharing Turned Engagement Into Reach
The most effective activations do not stop at the booth.
This experience was built for instant distribution.
Attendees could instantly access and share their AI-generated images through:
- SMS text delivery
- QR code download
- Social media sharing
This transformed each participant into a brand ambassador.
Instead of one interaction ending at the booth, every shared image extended DiversiTech’s reach online and beyond the event.
The Results
The numbers tell the story.
With approximately 1,500 total attendees at the trade show, DiversiTech’s activation made a significant impact.
Estimated results include:
- 200+ AI photos captured
- 140+ qualified leads captured
- 175+ social shares
- 18,000+ social impressions
- Hundreds of repeat views and interactions
- Consistent foot traffic throughout the day
Because the booth was located in the lobby and entry area, it benefited from repeat exposure as attendees passed by multiple times.
This helped turn the activation into a major attraction and a natural gathering point.
What DiversiTech Had to Say
The DiversiTech team was thrilled with the outcome.
A representative from DiversiTech shared:
“This activation exceeded our expectations. It brought incredible energy to our presence at Johnstone Supply and created real buzz around our brand. The AI photo booth experience was engaging, easy to use, and drew attendees in all day long. We loved seeing people share their photos instantly and interact with our brand in such a memorable way.”
That kind of feedback is exactly why experiential marketing continues to outperform traditional trade show tactics.
Why AI Photo Booths Work for Trade Shows
An AI photo booth for trade shows works because it combines multiple marketing goals into one experience:
Engagement
People love personalized experiences.
Branding
Every image becomes branded content.
Lead Generation
Capture contact information and qualify prospects.
Social Reach
Attendees share branded content online.
Memorability
Your brand stays top-of-mind long after the event.
Instead of handing out another giveaway that gets tossed aside, brands create experiences people remember.
And share.
Want to Book Your Activation?
If you want to create a standout experience at your next event, an AI photo booth for trade shows can help you drive foot traffic, increase brand awareness, and create shareable branded moments attendees love.
Whether you’re exhibiting at an industry trade show, hosting a conference activation, or launching a new product, we can create a custom AI-powered experience tailored to your brand.
Book your activation today by visiting milestonephotobooths.com or calling 908.340.0490. Let’s create something unforgettable!
