NIGHT OF WINE AND ROSES GALA

American Cancer Society

The Palace at Somerset • 360 Booth Activation • Rainbow Ring Roaming Photo Booths

A group of men and a women celebrating at the photo booth.

THE EVENT BRIEF

On May 10, 2024, the American Cancer Society hosted its 38th Annual Night of Wine and Roses Gala at The Palace at Somerset. This prestigious corporate gala brought together over 500 donors, partners, and supporters to raise funds for cancer research and awareness. The event served as a cornerstone in the American Cancer Society’s mission, highlighting the importance of community and collaboration in the fight against cancer. Milestone Photo Booth Rentals was selected for their ability to create engaging and memorable experiences, perfectly suited to the high-profile nature of this gala.

 

THE EVENT EXPERIENCE

Milestone Photo Booth Rentals provided a multifaceted experience that aligned perfectly with the gala’s luxurious and elegant theme of “Wine and Roses.”

 

  • 360 Booth Activation: A custom 360 Booth with falling rose petal animations and branded overlays featuring the American Cancer Society and CorePath logos. Positioned prominently in the main ballroom, the booth became the focal point for guest engagement, offering attendees an opportunity to create unique and shareable video content.
  • Rainbow Ring Roaming Photo Booths: In addition to the 360 Booth, two mobile roaming booths captured boomerangs, Gifs, and photos throughout the evening, ensuring that no special moment went uncaptured.

 

The combination of these interactive experiences created a dynamic and engaging environment. Guests eagerly participated, with the booths becoming conversation starters and highlights of the evening. The animations and thematic designs added a magical touch, enhancing the ambiance and leaving a lasting impression.

THE RESULTS

The activation’s impact was significant, resonating with attendees and enhancing the gala experience:

 

  • Engagement Metrics:
            ○ 40 360 Videos, 87 Photos, and 7 Boomerangs captured.
            ○ 19,961 Total Reach and 67,187 Total Impressions were generated through social media, extending the event’s             reach far beyond the venue.

CLIENT FEEDBACK

“The American Cancer Society expressed their excitement over the activation, noting its role in elevating the evening. The event’s success also led to securing Milestone Photo Booth Rentals for their upcoming Making Strides Against Breast Cancer Walk.” 

Innovative Techniques

Milestone Photo Booth Rentals utilized creative solutions to deliver a unique and memorable experience:

 

  • Dynamic Visuals: Falling rose petal animations aligned perfectly with the event theme, adding a visually captivating and elegant element to the videos.
  • Seamless Branding: Overlays featuring sponsor logos like CorePath ensured maximum visibility and reinforced the event’s purpose, showcasing the sponsors’ commitment to the cause.
  • Real-Time Sharing: Content was delivered instantly to guests via text and emall, encouraging immediate social sharing and amplifying the gala’s message.

Execution and Planning

Preparation and Planning

  • The client initiated contact on April 3, 2024, with the contract finalized on May 6, leaving Milestone only four days to prepare the activation.
  • Milestone collaborated directly with Keri Drako, Senior Development Manager II, and Cara Haggerty, Development Manager, to ensure the setup aligned with the event’s goals and timeline.

 

On-Site Execution

  • The 360 Booth and roaming photo booths were strategically deployed to maximize engagement during the two hours they were operational. The booth’s placement in the main ballroom ensured high visibility and accessibility.
  • On-site staff provided seamless operations, guiding guests through the experience and troubleshooting in real-time to maintain a smooth flow of activity.

Benefits for the Client

The 360 Booth activation provided numerous benefits to the American Cancer Society:

 

  • Enhanced Guest Engagement: The interactive booths captivated attendees, offering a memorable experience that deepened their connection to the cause.
  • Expanded Reach: Social sharing amplified the event’s visibility, showcasing the gala’s mission to a broader audience and reinforcing its impact.
  • Tailored Content: The themed overlays and animations ensured that every piece of content resonated with the event’s purpose, creating lasting impressions on attendees and their networks.
  • Sponsor Visibility: CorePath’s branding was prominently displayed, highlighting their support and adding value to their sponsorship.

CONCLUSION

The 360 Booth activation at the 38th Annual Night of Wine and Roses Gala exemplified the power of immersive and thematic brand experiences. Milestone Photo Booth Rentals delivered a high-quality, engaging setup that not only entertained attendees but also amplified the event’s message of hope and resilience. The partnership highlighted the potential of creative technology to enhance corporate events while achieving meaningful goals.

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