ROSIE THE RIVETER ACTIVATION

180 Turning Lives
Around Gala

The Park Loft in Oceanport, NJ • Rainbow Ring Roaming Photo Booth • AI Background Removal

THE EVENT BRIEF

On April 20, 2023, 180 Turning Lives Around, Inc. hosted its annual fundraising gala at The Park Loft in Oceanport, NJ. This event, titled “Together We Can Turn Lives Around,” celebrated strength, resilience, and community, with proceeds supporting the organization’s vital services for survivors of domestic and sexual violence. As a nonprofit dedicated to empowering individuals and families, the gala aimed to inspire and connect attendees to its mission.

Recognizing the significance of Rosie the Riveter as a symbol of empowerment, 180 Turning Lives Around requested a photo activation that captured the spirit of “We Can Do It!”. They envisioned guests posing as their own version of Rosie the Riveter, reinforcing the event’s theme of strength and determination.

THE EVENT EXPERIENCE

Milestone Photo Booth Rentals delivered an interactive and creative activation using the Rainbow Ring Roaming Photo Booth. The setup included:

  • Al Background Removal: Guests’ photos were digitally enhanced by replacing the original background with a vibrant yellow, mimicking the iconic Rosie the Riveter poster.
  • Custom Overlay Design: A “We Can Do It!” overlay was created, complete with the 180 Turning Lives Around logo and event tagline, ensuring branded and thematic consistency.
  • Guest Engagement: Many attendees enthusiastically embraced the theme by striking the classic Rosie flex pose, embodying the spirit of the evening.

This unique setup brought the Rosie the Riveter concept to life, allowing guests to create personalized keepsakes that highlighted empowerment and solidarity.

THE RESULTS

The Rosie the Riveter activation resonated strongly with attendees, resulting in the following key metrics:

 

  • Content Captured: 59 photos, 10 GIFs, and 81 individual images.
  • Engagement:

            ○ Total Shares: 124

            ○ Total Sessions: 69

            ○ Contact Data Collected: 111 (emails or phone numbers)

  • Post-Event Reach:

            ○ Total Views: 382

            ○ Total Reach: 8,954

            ○ Total Impressions: 30,185

CLIENT FEEDBACK

“Your attendant was wonderful and very engaging with our guests! LOVED the We Can Do It border.”

 

Innovative Techniques

The Live Mosaic Memory Board was an innovative enhancement to an already rare experience. While mosaic photo walls are uncommon at weddings, we took this concept further by introducing our signature twist: a thick outer border for guest signatures. This interactive addition encouraged deeper engagement and transformed the mosaic into a multi-dimensional keepsake.

 

Key innovations included:

  • Guest Participation: Guests contributed both photos and written messages, combining visual and textual elements to celebrate the couple.
  • Live Creation: The mosaic image was selected on-site by the couple, ensuring it reflected the most meaningful moment of their day.

 

This approach allowed us to blend creativity and expertise, resulting in an experience that was both interactive and deeply personal.

Execution and Planning

Preparation

The event was originally booked on August 3, 2022, following a pandemic-related postponement. This extended timeline allowed for meticulous planning and customization of the experience to ensure alignment with the client’s vision.

 

Setup

The mobile roaming Rainbow Ring Photo Booth was seamlessly integrated into the event, offering flexibility and accessibility for guests. The digital enhancements, including Al background removal and thematic overlays, were prepared in advance to ensure flawless execution.

 

On-Site Execution

The booth was operated by an experienced Milestone attendant who guided guests through the process, ensuring a smooth and engaging experience for all attendees. Photos were delivered instantly via text or email, providing guests with immediate access to their digital keepsakes.

Impact and Benefits

Empowerment Through Imagery: The Rosie the Riveter concept allowed guests to connect with the evening’s theme of strength and independence in a fun and interactive way.

 

Enhanced Branding: The custom overlay and Al enhancements prominently featured 180 Turning Lives Around’s branding, reinforcing their mission and message.

 

Memorable Guest Experience: Attendees loved posing as their version of Rosie, creating moments of joy and camaraderie.

 

Actionable Insights: The analytics report provided post-event detailed engagement metrics, enabling the client to measure the activation’s impact effectively.

CONCLUSION

The Rosie the Riveter activation for the 180 Turning Lives Around Gala demonstrated the power of thematic photo experiences to elevate events and connect with attendees on a deeper level. By combining creative design, advanced technology, and seamless execution, Milestone Photo Booth Rentals delivered a standout activation that celebrated empowerment and supported a meaningful cause.

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